New content formats on social media managed to attain unforeseen appeal. Keep reading to learn more about this.

Perhaps among the top social media trends over the past handful of years is the emergence of short-form video content. Quickly after the release of short-form videos by one platform, the rest quickly did the same as they understood what they stand to acquire from introducing this function. Engagement numbers for these videos far exceed any other content format as users tend to choose concise content, whether for educational or entertainment needs. This likewise meant that users are likely to spend a great deal more time on the platform as they can go through lots of short-form videos in less than an hour. This is likewise one of the most impactful social media trends for business as a lot of businesses choose this content format for advertising and marketing reasons. Creators frequently add links that lead to company webpages in their online videos, something that the US shareholder of Meta is more than likely knowledgeable about.
Nobody can reject that the consolidation of advanced technologies played a central part in the development of the movie and television industry. For instance, the use of AI on streaming platforms is one of the new media trends that is here to stay. This offered users more personalised recommendations when browsing for new content and allowed for a more user-friendly experience. Based upon their viewing routines, history, and reviews, streaming platforms can now make more precise recommendations, and the activist investor of Sky is most likely to confirm this. Other transformative technologies like Virtual and Augmented Reality managed to create a more immersive and interactive watching experience. For instance, for some productions, users can efficiently affect the advancement of the plot and the ending of the program by making particular choices when prompted. This feature added much to the popularity and success of streaming platforms and the shows they produce.
Having seen first-hand the potential that streaming has for company development, numerous industries invested considerable funds into perfecting streaming platforms that aim to bring in more users. Think about live sports streaming, for example. For decades, sports broadcasting had been dominated by traditional cable television as it was the only choice readily available to sports fans. At present, live streaming on broadcasters' sites, through social media channels, or on third-party apps is considered an established media trend in 2024. This initiative has actually been most appreciated by sports fans who now have different viewing options depending upon their preferences and schedules. Live streaming likewise offers the possibility to rewind and select alternative commentary and audio channels, not to mention higher-quality video resolutions. Another perk for streaming is that fans can see matches on the go instead of having to be glued to a TV, something that the fund with shares in Amazon will know.